The data indicate that only 6 tools are key to the interaction with visitors of the websites of museums. The resources that best define the “connecting” dimension are ‘subscription forms’ and content syndication’. The “sharing” dimension is defined almost exclusively by the share on social networks’ tool. The comments tool correlates with the “reviewing” dimension. The use of games determines the “participating” dimension while the option to “create a personal gallery” is the tool that defines the dimension related to “collaborating”. So, the other 14 tools have a much less notable presence: just 2 tools have a presence in about 25% of all museums (‘registration’ in the “connecting” dimension and ‘co-creation of content’ in dimension “collaborating”) and 2 other tools have a presence in about 15% of museums (‘surveys’ and ‘online guess-books’ in the “reviewing” dimension). The other 10 tools have a token presence, with less than 10% of websites making use of them.In relation to the five dimensions defined (Table 8), the results indicate a majority of museums make use of the less interactive resources (“Connecting”) in 75% of cases, although the dimension“Collaborating” (which has greater level of interaction) has been identified in almost 60% of the websites. The dimension of“Sharing”