Future generation of coffee
• For a business to be successful in the long term it has to create value, not only of its shareholders but also for society. We call this Creating Share value. It is not philanthropy or an add-on, but a fundamental part of our business strategy.
• Over the past few years, it has become evident that it is increasingly important to stand by this strategy and even to strengthen it. We are faced with economic, social and environmental challenges such as diversifying developing economic, aging of coffee farmers and competition for land and water use- -to name just a few. And we are willing and capable to find solution.
• Today Nescafe is the world’s leading coffee brand. With great heritage, size, expertise, people and passion come great responsibilities, but also the power to initiate change. Together with our partners we create value for everyone who is involved in the process of coffee production and processing –from farmers to customers- following 3 pillars.