Marketing Strategies
Product Strategies
- Core Product - is use travel in your daily life for haste and convenience in your life
- Actual product – is desing of car .The stylish is outstanding and beautiful .Capacity of engine is excellent hardy and save prtroleum
- Augmented Product – is guarantee product ,after service to customer such as take care both car and customer.
Price Strategies
- Honda’s pricing strategy is price is too high for many target groups can and compare price with competitors .Value for money of consumer for motivation consumer buy Honda products
Promotion Strategies
- Advertisement - The firm create new advertise for advertising that the product good and high quality for consumer awareness. Which each design of advertise different to for many target groups .
- Personal Selling – The firm had cooperated with its representative seller under its three philosophy is they are enjoy of buying, joy of selling and joy of creativity for satisfaction of customers as highly as the company can do. This strategy will can increasing its sale to be higher and higher in the future.
- Public Relation - Every advertisement of Honda tried to make its picture in form of more good quality than others into customer's mind.
- Promotion – The firm give after service to customer such as first class insurance, film lamina etc. So this is one means of pull strategy in attracting customer's mind and make them become the company's royal customers.
Channel of distribution strategies(Place)
- Distribution Honda Distribution Honda showrooms .Which scattered all over the world of Honda showroom it can respond convenience and service to customer and consumer ,it can increase new customers to the firm . Form distribution begins from manufacturers and factory. Then forwarded to the show to deliver to the customer.