The Marketing Code is part of our Mars University learning program. We have developed various training courses for use during annual marketing meetings for developing strategy, conducting training and building skills. A basic e-learning module that is available to all Associates and agency partners makes clear that every Associate has a responsibility to comply with the code. Our policy is for all marketers and agency partners to pass the Marketing Code “Drivers’ License” before marketing our brands, and to ensure every Associate is personally accountable for responsible marketing.