C.
Lack of a comprehensive business plan .
A successful CRM solution enables users to establish
customer contact for the entire enterprise, not just focus on a
single CRM need of a particular aspect or a department, or
focus only on the individual points of the CRM solutions. If
not from the point of view of the entire enterprise CRM
needs of such deployment of solutions for a comprehensive
business planning, enterprise CRM applications will lead to
decentralize, it is difficult to obtain the maximum benefit. Of
course, we are talking about planning included not simply
drafted a series of actions to be taken. A CRM project
company should have a clear understanding of “customercentric” guidelines and committed to achieve it, on the
insistence of the target plan, dedication to the project, from
managers to front-line workers and the continued vigilance
of the customer psychology often requires understanding of
the business situation very clearly. Many CRM managers
will focus on the solution in the case of not aware of the
problem, which is also the cause of the failure. We should
develop enterprise-class CRM strategy, pay attention to the
planning and coordination of CRM applications between
departments in the implementation process.