Thailand is a country, which has a distinctive point in natural tourism and culture. Additionally, the unique Thai traditional is regarded as a charm that attracts tourists to experience with the atmosphere of places in its country. Nowadays, ecotourism is boosted and supported to be essential element of sustainable development, and also it can be used as a tool or measure in order to promote conservation of biological resources, which incline to decrease and degenerate owing to the development of economy and social of country [1].
Ecotourism has a form of administration and management, which needs permanency. It is necessary to have a systematic plan for a short-term, mid-term and long- term to be the same as other administrations, irrespective of community, local administration, central administration joined with the private organisation as well as the stakeholders of tourism in each places, which all those places are based on the correct mutual data, together with the integration of joined opinion [2].
The community based tourism (CBT) in particular, is one among other tools promoting collective activity in the community as a mean to encourage local people to work together as a team for economic self-help and social benefits. Therefore, the success of CBT is highly needed in the local community. There is substantial evidence that participation of people are playing a crucial role in small business success. Hence, the objective of this study is to examine the effect between marketing mix and success of CBT at Nakhon Si Thammarat, Thailand.
The researchers who are interested in the study of the methodology to strengthen the tourist attractions by the community will be able totalise the outcome of this research to develop the administration and management of the tourist attractions to be successful.