By looking at globalization as a catalyst for growth lkea has also been able to successful
manufacturer highly customized Nordic and Scandinavian designs in lower cost regions of the world
(Roncha, 2008). This has had the net effect of giving customers the opportunity to own advanced
design furnishings without having to pay designer prices (Roncha, 2008). The idea of providing
exceptional value at a low price is the esse
nce of the Ikea value proposition as a company.