e = Estimated error of estimate value between ratio of population size and ratio of sampling size, which is 0.10.
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This research was based on several sources of information that used data drawn from both primary and secondary sources. Primary data was collected through interviews, observations and a questionnaire survey. Secondary data provided a starting point for the research, offered advantages of lower costs, time-saving techniques, and was drawn from journal articles, dissertation studies and annual reports. Figure 2 illustrates various stages in, and components of, the research process based on the primary data gathering process that was used in this study.
Data obtained from the analysis of the observations was used to construct the questionnaires. Following the design of the questionnaires, pilot testing was conducted to ensure consistency of the questions. The reliability and validity of the questionnaire was also tested, and the questionnaire survey was processed with 100 respondents. Interviews were then conducted to complement the findings of the questionnaire survey. Finally, the researchers summarized the findings for use as the basic information for the conclusions and reporting of the findings.
A questionnaire is a data-collection instrument that sets out in a formal way the questions designed to elicit the desired information. The questionnaire is a list of questions designed to be relevant to the research topic which will help to solve the research problems. This study's questionnaire consisted of three parts, as identified below.
* Part 1: Demographics of the respondents analyzed by frequency and percentage.
* Part 2: The opinion of tourists toward the management of Chiang Mai Walking Street activities analyzed by frequency and percentage.
* Part 3: The opinion of tourists toward the Lanna cultural tourism products analyzed by frequency, percentage, average, and standard deviation to compare the opinion of both Thai and international tourists.