In recent years, the differentiation of other companies became difficult for product appeal; it became change to the way of thinking to make a differentiation by services.
The period has changing and the companies put effort by various methods for providing better services to their customers.
For example, let’s consider by support center of PC maker. A center of company A has made weekday 9:00 to 18:00 for the reception time.
A company B is accepting on the Saturday and Sunday.
A company C is accepting on 24 hour a day and seven days a week.
If it is differ by the companies, a customer would feel that a center which accepting 24 hour a day is useful and it will affect to the purchase desire.
In this way, others of reception time,
the flexible of reception (Free dial, support by email),
support fees,
and factors called quality of support
also make influence on the customer services.
A Contact Center which directly relates with a customer has the important role in the services