ECO FIRST
In May 2010, the KUBOTA Group made the "Eco-First Commitment" pledge to the Japanese Environment Minister to carry out environmental preservation measures on a group-wide basis, and was officially approved as an "Eco-First Company".
The "Eco-First Program" was introduced in April 2008 by the Japanese Ministry of the Environment, which seeks to encourage the environmental preservation activities of leading companies by requiring them to commit to the Minister of the Environment in voluntary environmental protection initiatives, such as climate change prevention measures.
In June 2014, the KUBOTA Group made the new "Eco-First Commitment" pledge to the Japanese Environment Minister and was officially approved as an "Eco-First Company" again.