From graph describe that there are three scenarios that respondents want to obtain in the future. First, by 2020 they will can engage and control the content of event. Conferences and exhibitions will offer a personalized experience, tailor-made, and offering technological tools are needed to make the event fully interactive. Second is in 2020, the personal comfort will become more important, personal will obtain manus at meals, entertainment and relaxing. Third, everything that happen at event will be measured and stored as useful data to use at real time.