Your KPI is an “indicator of execution or accomplishment of work”. To be able to make the decisions needed in B. above, the ground-rules of what is expected needs to be set. Being super, extra, specifically, clear about what work and what goals is critical. The objectives need to be valid, so the the KPIs being reported can be valid, and this is where lots of attention to the detail of the construction of your KPI objectives is vital. The best objectives, and by that I mean ones that are achieved and celebrated, all have 6 elements in common; to help you capture each of these elements we have designed a set of 6 questions: