children's television show are likely to feature advertising products that appeal to children. Ads on daytime dramas are directed at people who are home during the day and who thus might be interested in household and laundry care products. there people are more likely than others to own pets, so they also will see ads for pet foods. advertisers on late-night talk shows often direct their ads at people who might have trouble falling asleep. advertisers also believe that this late-night audience is receptive to promotions for snack foods to eat while watching these programs or for non prescription medications for ailments that might be keeping them up so late.