Gardyne (1998) provides nine recommendations: brief
sentences; bulleted lists; short pages; highlighted
keywords; colorful, descriptive paragraph headings; o ne
idea per paragraph; most important point first in each
paragraph; and half the word count (or less) of
conventional writing. Also important to add to this list
are proper spelling and grammar (See Blower [1998]).
Finally, let us not forget font size/style/color (See
www.lenoxhotel.com).