In 2012 Asian destinations welcomed more than 125 million international overnight stays, counting for 1.025 billion inbound overnight stays in the region. Mean length of stay of foreigners was 8.2 nights. Mean spending per international visitor was 1324 Euro per trip resulting in a total inbound sales turnover of 166 billion Euro. Compared to the rest of the world, Asian inbound was outperforming over the last five years (6.5% p.a.). Global inbound market share of Asian inbound has meanwhile reached 10% with ongoing gain in market share.