and
control
of
operations.
Diskin
reflected
on
the
trend:
"Historically,
bigger
has
been
better
because
it
has
led
to
economies
of
scale
and
bigger
and
better
brands
to
leverage.
Historically,
big
players
could
win
even
if they
did
not
do
a particularly
good
job
on
service,
performance,
or
programs.
Now
[after
the
Starwood
deal]
there's
another
big
player.
It
would
have
been
nice
if it
had
been
Hilton
that
was
the
largest
hotel
chain
in
the
world,
but
biggest
is
not
the
only
way
to
be
best.