A heartwarming new ad from Thai Life Insurance has brought southeast Asia to tears and is now making its way to computer screens around the world.
In the East, super-sad ads designed to make viewers bawl and sob as their hearts melt are a time-honored advertising tradition. No mawkish stone goes unturned in brands' fight to make Asian consumers' eyes water and throats catch. Google, Thai Life Insurance, and the Thai mobile company TrueMove H are among brands that have aired ultraheavy ads recently.