Data were collected from several sources. The author has repeatedly visited Thailand as a tourist and researcher and lived in Bangkok for nearly 6 months in 2004–2005. The authorial so scanned various web sites which deal with Westerners and tourism in Thailand. Most data came from an online survey which began in April 2007 and closed for the present Study on December 6, 2007. The survey was advertised as a survey of experiences as a tourist in Thailand and was advertised on many travel web sites and travel and cultural newsgroups. The 33 question survey is part of a broader study of Thai tourism and was for anyone who had been a tourist in Thailand but who was not Thai. The survey asked about demographics, motives for visiting Thailand on the last trip, and various experiences as a tourist. For the present study, answers to the following questions are relevant, which could pertain to any previous visit/s to Thailand.