Ixora coccinea Linn. is traditionally found to be useful for many ailments like hepatoprotective, Chemoprotective ,
antimicrobial, anti oxidant , antinociceptive and anti – inflammatory activities. The present study highlights the
botanical as well as phytochemical studies including parameters such as macroscopic, microscopic characters,
physiochemical evaluation and preliminary phytochemical studies of the leaves. These observations will help in the
botanical identification and standardization of the drug in the crude form and also to distinguish the drug from its
adulterants