1. Gaining Access to Resources
Traditional motivation: Find raw materials.
EMERGING MOTIVATION: OBTAIN HUMAN RESOURCES.
2. Capitalizing on Special Features of the Location
Traditional motivation: Profile from unigue local features, such as Italian artisans’ talents for design.
EMERGING MOTIVATION: FOLLOW LARGE CLIENT FIRMS THAT LOCATE ABROAD.
3. Cutting Costs
Traditional motivation: Reduce labor and transportation costs.
EMERGING MOTIVATION: OBTAIN TARIFF REDUCTIONS.
4. Expanding Markets
Traditional motivation: Extend the product life cycle.
EMERGING MOTIVATION: FIND BUYERS FOR HIGHLY SPECIALIZED PRODUCTS.