The number of customers an organization “touches” for the first time and persuades to purchase its products or services. This is a popular metric for evaluating the effectiveness of banner, pop-up, and pop-under ads on the Internet.
The number of customersan organization “touches” for the first time andpersuades to purchase its products or services.This is a popular metric for evaluating theeffectiveness of banner, pop-up, and pop-underads on the Internet.