2 consumer groups using McDonald's. central branch Ltd. The survey also revealed that most users are the ranks of the employed / family and student groups.Both the female and male, aged between 25-50 single status, and have a family. Minimum bachelor degree in Education An employee or a private business career ,, 12 income 000-20 000 baht / month.Buying behavior, emphasis on quantity and speed, the ranks of the employedBut if the quantity of products combined with the promotion. Consumers are interested and bought more and more.In addition to the evening may be seen the ranks of the employed to parties with friends or family. The selection of items in a lot to choose products with various promotions. For the family that is the behavior of parents who find a place happy.To the children and families for promotions, such as happy, mealHappy, family mealCan buy toys for children, such as exchange minion cartoon popular and attract consumers to several groups. It can also increase sales for the McDonald's becauseConsumer and family have the ranks of the employed orders about 250-400 baht.Consumer service in the shop is a group of McDonald's, because near the school. A group of students using McDonald's as well. The group has both male and female, age about 14-18 years.Income 150-300 baht a day student groups in this area often choose to buy French Nemo,A gate, fire or ice cream. A snack eaten between homework, talk to friends, take pictures. From the menu that the group order that cost about 70-120 baht.