The ranking scores are the outcomes of the
framework and show the contribution of an
alternative to the innovation strategy of a firm.
The user can obtain not only a ranking of the
alternatives but also the degree of dominance
among the alternatives using the scores. As the
difference between two scores gets larger, the
attractiveness of the higher-scored alternative, and
consequently its dominance, increases compared to
the lower-scored alternative. The application of the
model also provides the weights for the components
of the decision hierarchies. The firm can follow
through the calculations and see the contributions of
any component in the ranking scores. The components
whose weights are high (above a certain
threshold value determined by the firm) can be
considered as critical ones; and the alternatives that
score low in the critical components can be directly
eliminated from further consideration. Although
the approach can be used alone as shown in the
illustrative example, it can be easily integrated with
other approaches