Regarding current people life style, organic foods is paid much attention because of many
problems such as diseases and green environment. In this regard, Organic Culture,
Environmental Concern, Price, Subjective Norms, Quality, and Familiarity identified affect
Attitudes and thereby purchasing organic food. Besides there are different research by
famous scholars that supports these six mentioned factors have potential influence purchasing
behavior. In another word, it can be concluded Attitude has mediating role in relationship
between these factors and organic food purchasing behavior.