dynamic development in the next millennium.
II. The reaching of the demand for high quality products by measures aimed at increasing the purchasing
power of the population (inflation and interest rate diminution etc.) and for investment goods through: privatization,
stimulation of the Romanian and foreign strategic investors, setting as objective and stimulation of the strategic
industrial branches by the government.
The strategic objective to be pursued: the establishment of a configuration of the comparative advantages of
“channel” type, and latter the setting up of important “competitiveness poles” with a stimulating role within the field
of sub supplying industries.
III. The creation of a competitive environment not only by speeding up the privatization and adopting the
strategy for the stimulation of exports instead of the import substitution policy also by creating conditions favouring
competition in all fields of industrial activity.
The strategic objective to be pursued: the achievement of an optimal dynamic specialization by stimulating the
evolution of certain industrial fields primarily focused on innovation and reaching the levels of excellence in the
resulting fields of sectors and intra-sectors specialization.
IV. The fulfilment of the ecological requirements for the production and products of the Romanian industry
by a stimulating fiscal policy and accommodating the national standards, rules and regulations to the international
ones.
The strategic objective to be pursued: obtaining long-term competitive advantages, at the same time with
ensuring conditions to favour the development of the future generations.
B. In the microeconomic field:
The unique European market could become accessible to the Romanian companies only if such companies are
able to meet the EU standards of quality.
The product quality is not conditioned by any restrictive regulation (for lower levels), the price is ruled by the
dumping restriction, but the quality of products and services is severely restricted on the EU markets.
Without implementing systems to quarantine the quality and promoting a system of total quality management
(TQM), the Romanian companies have no chance to enter and remain on the EU market.
We wish to draw the attention to the danger of gradually losing the experience by many companies pertaining to
the machine-building industry and steel industry in the quality domain. It implied of huge economic efforts before
1990 when the world level in this field had been practically reached.
The quality-cost relation could become for the Romanian companies a way to increase competitiveness by
increasing endeavours aimed at defect prevention. The quality costs diminish from 20% to 2.5% with the companies
able to implement an effective TQM system. The way from “let it go its way” to the “well-done” thing passes
through the stage of certification of the companies by the authorized organizations, the only ones able to provide
access to the EU markets for the Romanian companies.
Ensuring the priority role of marketing in the company strategy in the contemporary geopolitical context.
The promotion of the Romanian competitive industrial products on the corresponding market segments
within the European Union and in the world.
The manufacturing of competitive products by correlating the requirements of a certain market segment and
the characteristics of the improved product or new product.
Successful action of the products by means of the product-consumer compatibility and product-market
compatibility (location and reposition-ing).
The correlation of the objectives of the industrial company with the human and financial resources it owns.
Attaching special importance to technologic innovation and innovation dissemination for market
segmentation.
The education of the consumers concerning the product utilization by advertising and publicity and
preservation of the functional superiority during the first stages of its life.
The gradual improvement of the psychological and service content in order to increase the product value
during the maturity and aging stages.
The creation and development of a favourable image of the Romanian products to increase their
competitiveness.
dynamic development in the next millennium.
II. The reaching of the demand for high quality products by measures aimed at increasing the purchasing
power of the population (inflation and interest rate diminution etc.) and for investment goods through: privatization,
stimulation of the Romanian and foreign strategic investors, setting as objective and stimulation of the strategic
industrial branches by the government.
The strategic objective to be pursued: the establishment of a configuration of the comparative advantages of
“channel” type, and latter the setting up of important “competitiveness poles” with a stimulating role within the field
of sub supplying industries.
III. The creation of a competitive environment not only by speeding up the privatization and adopting the
strategy for the stimulation of exports instead of the import substitution policy also by creating conditions favouring
competition in all fields of industrial activity.
The strategic objective to be pursued: the achievement of an optimal dynamic specialization by stimulating the
evolution of certain industrial fields primarily focused on innovation and reaching the levels of excellence in the
resulting fields of sectors and intra-sectors specialization.
IV. The fulfilment of the ecological requirements for the production and products of the Romanian industry
by a stimulating fiscal policy and accommodating the national standards, rules and regulations to the international
ones.
The strategic objective to be pursued: obtaining long-term competitive advantages, at the same time with
ensuring conditions to favour the development of the future generations.
B. In the microeconomic field:
The unique European market could become accessible to the Romanian companies only if such companies are
able to meet the EU standards of quality.
The product quality is not conditioned by any restrictive regulation (for lower levels), the price is ruled by the
dumping restriction, but the quality of products and services is severely restricted on the EU markets.
Without implementing systems to quarantine the quality and promoting a system of total quality management
(TQM), the Romanian companies have no chance to enter and remain on the EU market.
We wish to draw the attention to the danger of gradually losing the experience by many companies pertaining to
the machine-building industry and steel industry in the quality domain. It implied of huge economic efforts before
1990 when the world level in this field had been practically reached.
The quality-cost relation could become for the Romanian companies a way to increase competitiveness by
increasing endeavours aimed at defect prevention. The quality costs diminish from 20% to 2.5% with the companies
able to implement an effective TQM system. The way from “let it go its way” to the “well-done” thing passes
through the stage of certification of the companies by the authorized organizations, the only ones able to provide
access to the EU markets for the Romanian companies.
Ensuring the priority role of marketing in the company strategy in the contemporary geopolitical context.
The promotion of the Romanian competitive industrial products on the corresponding market segments
within the European Union and in the world.
The manufacturing of competitive products by correlating the requirements of a certain market segment and
the characteristics of the improved product or new product.
Successful action of the products by means of the product-consumer compatibility and product-market
compatibility (location and reposition-ing).
The correlation of the objectives of the industrial company with the human and financial resources it owns.
Attaching special importance to technologic innovation and innovation dissemination for market
segmentation.
The education of the consumers concerning the product utilization by advertising and publicity and
preservation of the functional superiority during the first stages of its life.
The gradual improvement of the psychological and service content in order to increase the product value
during the maturity and aging stages.
The creation and development of a favourable image of the Romanian products to increase their
competitiveness.
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