Findings support the hypothesis that image has effect on word-of-mouth and in turn, word-of-mouth influences willingness to pay and revisit intentions. In addition, theoretical and practical implications are also discussed.
Findings support thehypothesis that image has effect on word-of-mouth and in turn, word-of-mouthinfluences willingness to pay and revisit intentions. In addition, theoretical andpractical implications are also discussed.