continue to mystify the world, there’s an even more puzzling generation on the horizon — and they’re going to change everything. Enter the iGeneration, also known as Generation Z, or those born in 1994 and later who grew up with a smartphone in hand. Like Millennials, iGens share constant connectedness, but this generation of digital natives is also fiercely independent about their digital decision-making, from how they use Snapchat to the products they purchase.