COMPETITIVE LANDSCAPE
• The largest player in drinking milk products in Australia is Lion Pty Ltd with a 29% value share in 2013; a share that has fallen from 30% in 2012. The company owns the two largest brands in drinking milk products, Pura and Dairy Farmers. Parmalat Australia is the second largest player and its value share is also falling, from 17% in 2012 down to 16% in 2013