The measurement of value creation is based on the customer’s opinion of what adds value to the product or service received. In the context of supply chain management the definition of customers extends to the firm’s inbound and outbound supply chain partners. In this case, value can be defined as the ratio between the service level and the associated transition cost. Hence, value in a supply chain is generated by lowering the firm’s or partner’s cost of sourcing or sales or increasing the service level. This can be achieved, for example, by linking a partner’s supply chain processes and, ideally, automating transactions