BugBrush is the only product in the world to combine the plaque-removing effectiveness of toothbrushes, with the fun and safety elements of a toy – empowering infants to clean their teeth through play. With over 10,000 super-soft bristles, BugBrush has been designed specifically for infants to use independently. Its colourful ergonomic shape encourages infants to bite and chew on its surface; removing food debris and plaque, reducing the chance of early tooth decay. By enabling infants to become accustomed to the feel of toothbrush bristles in their own time, their willingness to allow parental brushing will also be improved. BugBrush has been developed with the support of leading Paediatric dentist and early childhood decay specialist, Professor Monty Duggal.