Especially in today's living situation in which companies exist, a strategy is one of the most important components of management. Dynamics, complexity, speed and diversity in the corporate environment also hamper the stability and the existence of the company. The goal is to make long-term decisions in the future, which seem almost trivial in light of the indicated effects on the company. Therefore decisions are based less on arguments and unambiguous contexts, but rather on plausible conclusions. By no means should a rigid face the future company be designed. It comes with the strategic management to interpret the image of the company in the future, to recognize and make the forces of the environment, which will affect the company and act in the distant future. The management implications of decisions must be made clear and thus influence external and internal risks and opportunities are presented to clearly illustrate options for appropriate action