Promotional products industry has been influenced by a growing global business, and because of that, a wide range of products greatly depends on the laws of the European Union. 1999 EPPA (European Association of promotional products) has been established as an umbrella organization for the marketing of promotional products in Europe. Members include the national trade association representing the supplier (manufacturer, importer) (Traders, promotional products and consultants).The main concern of the European society of in order to shape the economic, social and political conditions of the product's marketing campaign in Europe. The current membership of 11 countries in Europe with more than 8 days,0 business sector products campaign. Its goals are:
• To provide quality statistical information to assist member companies to identify and compare industry facts and trends;
• To look after the interests of its members with regard to European Legislation impacting on the industry and to increase lobbying in Brussels;
• To establish codes of conduct and good practice in order to raise professionalism and the credibility of our industry;
• To provide a well-respected education program for our industry;
• To provide a forum for debate and knowledge within the membership;
• To create a business environment whereby members, both suppliers and distributors, can benefit commercially.
(http://www.nothingbringsyoucloser.com.,2011)
The most popular form of advertising on the Thai domestic market access to television. Consumer goods and food in particular should be promoted heavily through a range of media. In the year 200858% of the market with six channels and free 30 user fees on cable TV, even if the Government does not allow commercial advertising on the network, at least three television channels of infomercials feature. Sales promotion when the Thai domestic business expansion is important to show commitment to. The business market is mainly rely on face-to-face interaction and personal contact is very important in the Thai business. It is important to make your agents and keen to be aware of the cultural differences of the Thai culture.