The third and the fourth paragraph I’ve written was related to the thoery Neil H.Borden , that a company must use the marketing mix which is: product, price, placement, and promotion. He implies in his article that Marketing Mix helps in making marketing a lot easier. In the case of Nivea they improve the product and the promotion so that they can gain more users on their products and the Nivea for men was made it successfully .They use their strategy in an intellectual and innovative way in making promotion and product. The marketing plan of Nivea made a greater contributions to the growth of the company.It let the company known in every countries not just in U.K. Especially the relaunch of the Nivea for Men made a big impact to have more male consumers will buy for them. The marketing plan for the re-launch used the past performance and forecast data to create a new marketing strategy that built the brand and company strength to take advantage of the increasing change of male behaviors and attitude of using skincare products.