When you have elicited feedback on your wireframes, it’s time to decide how to address it. Don’t
take negative comments personally—remember that you wireframe in order to question and
improve designs at the earliest stage possible. Do you need to change wording? Change emphasis?
Provide extra content? Remove content? Provide stronger calls to action? Figure 17-5 shows the
example shoe shop homepage with amends made after client feedback. More emphasis is placed
on surfacing products and product categories in the main column.