5.4 CRM Practices
From Table 4, there is clear evidence of CRM practice at the bank from staff point of view. This is because; all the variables scored at least 4 on a scale of 1 – 5. The variable which shows the clearest evidence of CRM practice is the statement that the bank has relationship managers who attend to the need of customers. This statement had a mean score of 4.2941 and the variable with the least mean score was the statement that CRM helps the bank to meet all needs of customers. This result clearly shows that the bank believed that its customers were loyal to the bank.