Many studies, done by researchers, have concluded that there is many reasons cause addiction smartphone. According to Bolle(2014), smartphone allows access to online information sources anywhere, can be used for spending free time, and enables building relationships in the cyber space. Therefore, it is possible for users to connect with people worldwide. When face-to-face communication is not possible, communication through smartphones is then most applicable(p.11). Radwanick,&Aquino(2011) found that nearly half of tablet owners can use of their devices during the entire online shopping process – from initial planning, conducting product and store research, making price comparisons, to transacting(p.3). It is a central chapter in the consumption fragmentation story that is playing out across the country and around the world. Salesforce(2014) mentioned that more clearly from researchers is searching for info online(70%) are the most common activities on tablets. Mobile population uses mobile media, whether browsing the mobile web, accessing applications, downloading content and more(p.13)