Chapter 5 : Market environment
1. Please identify the immediate environment and macro environment of 7-11
2. Why the firm have to understand the demographic of their customer ? Please explain your reason with the relevance example.
3. Please identify the technological innovation in the marketplace and describe how they have effect customer in everyday life.
Chapter 6.1 : customer environment
Please consider the time when your are buying the new computer notebook please answer the following question
4. When You buy the note book computer, do you try to fulfilled your functional or the psychological need ? Please explain how that need will be fulfilled
5. What kind of information search that you do , internal search or external search ? Please explain your answer ?
6. Is it important for marketing to know how the information will be searched ? How the marketing will be benefit?