Specific
Measureable
Achievable
Realistic
Time-bound
The purpose therefore of setting SMART objectives is to clarify where you want to be, providing a measurable objective that can be monitored and plans developed to help meet the business goals.
Marketing objective examples
Typical marketing objectives we see clients set include:
To increase the number of enquires from our marketing communications activities by 15% by the end of the year
To increase sales by 20% within 18 months