Strategic coherence is necessary for the corporate mission of a MNE, however defined, to be achievable. Lissack and Roos (1999) suggest that detecting, enabling, and transmitting coherence are the fundamental tasks of management.
Strategic coherence is necessary for the corporatemission of a MNE, however defined, to beachievable. Lissack and Roos (1999) suggest thatdetecting, enabling, and transmitting coherenceare the fundamental tasks of management.