Table 1 shows the model summary of regression analysis. R square
value shows the variance in dependent variable explained by the independent
variables. In this table, R square value shows that there is only 33.7%
variance in buying behavior of teenagers explained by the impact of
advertisement on buying behavior, advertisement impact on brand image and
brand image impact on brand loyalty. In other words, there is only 33.7%
influence of independent variables (impact of advertisement on buying