SWOT Analysis:
Strengths:
1.
Strong Brand Reputation: In 2012, BMW was listed as the most reputable business in the world by the Forbes magazine. The strong brand reputation of BMW is the result of effective marketing
strategies. Consumers‟ perception has been associated with the brand image. With
$29 billion, BMW brand is the third most valuable automotive industry brand in the world. 2.
Environmental Friendly Technology: BMW is known for its innovation and technological advancements. The company develops environment friendly cars, with its engineers working on developing new types of fuels, such as hydrogen.