Now due to the advancement of technology and IT revolution there is less problems of boundaries. The main reason is due to the advent of the internet that has facilitated to the customers and companies to interact at a common place by just sitting it home and it decreases the cost of product and other costs as well which is the benefit for the both parties. Now the companies are able to sell its product and services internationally. It is commonly believed that the taste of the consumers living in the different parts of the worlds are now emerging now MTV has become local channel, ordinary people wear levis Jeans and the access to the McDonald pizza is very easy.