To be successful in the 21st century, any country in the world needs to develop an ideas-based can do economy and society. This implies an economy and society that are proficient at both creating ideas and translating a considerable proportion of them into new business opportunities. The payoffs are jobs, wealth and a better quality of life. In this scenario, many developed countries have already concluded that their future relies on increasing investment in the underlying capability of the knowledge economy and creating an environment favourable to the rapid translation of new ideas into new business opportunities (Archrol and Kotler, 1999; Vilaseca, 2003).