Twitter has rolled out a lot of major changes this year, including the curated Moments, feed, polls, tweet collections, and polls. Despite these moves, Twitter’s growth was slow in 2015, with only an increase of 11 percent, for an overall market share of 4.8 percent. Twitter is likely to continue to try new ways to increase their market share in 2016 with new features such as allowing tweets to be edited, offering new emoji tools, enhanced engagement options for events (such as customized emojis), and continuing to encourage those with customer service questions to turn to Twitter as opposed to reaching out to companies via other avenues.