The study results showed that, The 4 side of a desired characteristics of labour according to the establishments needs of the service sector in Phitsanulok province is desirable in all aspects respectively are morality and ethics, human relations, performance and knowledge. The guidelines for developing a desired characteristics of labour found that ethics must be moral ethics create the values and sense of good for their advantage and social. Aspects of human relations encourage their workers to participate in the mission of the organization. Respect the rights of others promoting the unity to cooperate together and lead the organization to success. The ability to perform the job encourage workers think analyze and solve problems systematically planning targeting and how long to work. Agree to listen to ideas or suggestions when dealing with the problem. And the knowledge must have been trained to improve knowledge and skills in the performance continuously. Create an environment for the exchange of learning towards a learning organization sustainable