In 2006, ABCTCL earned revenues of 3.5 billion INR. It had plans to increase its outlets
to 500 by June 2007 by opening 3–4 shops per week and increase its revenue to 10 billion INR. Speaking on competition with other players, Sudipta SenGupta, marketing head, CCD
said: We don’t have any competition because we are not competing with the others. In fact we are aiding each other in creating and growing the coffee culture. All of us have a distinct iden-tity. We sure do