Magnum ice creams came into existence in year 1987 in UK. The first Magnum ice cream comprised vanilla ice cream on a stick coated with dark or white chocolate. This ice cream was branded as Magnum Classic. Magnum ice creams were the first ice creams that were available on sticks. In Ireland, they were launched in the year 1990. The Magnum bars became popular in both the countries in no time and gradually more flavors were added to already existing range. The ice cream cones and ice cream sandwiches were introduced in 2002. Magnum double chocolate arrived in 1996; and in 2000, Magnum Double Caramel was launched. It was in year 2001 that Yogurt Fresh and Magnum Intense made its debut in the markets.
Besides, some exotic and rich flavors known as 7 Sins and 5 Senses were launched in 2003 and 2005 respectively. It was recently in 2011, that two new flavors New Magnum Ecuador Cocoa and New Magnum Ghana Cocoa were introduced.