Target Markets:
Starbucks is a large corporation; with a lot of offer a diverse group of people. They don’t only offer coffee like many people might think. Starbucks has an outstanding reputation; they don’t cater to one group over the other. They like to say that they serve a very diverse group of people. Many of the large Starbucks are located in big cities, which would be a reason why the crowd is so diverse. Everyone knows the brand name. Starbucks coffee has. Some people won’t drink anything but Starbucks coffee. This makes for brand loyalty, which would occur when you have the same people coming in all the time and buying your product. Since Starbucks franchises are so well known for the best coffee many people go there. Most Starbucks are located in big cities,shopping malls, or out in the open where there is a lot going on. Business people might go there before work to get coffee instead of making it at their home. They don’t just offer coffee; they also offer a social aspect. They have comfortable furniture, and up to date books and magazines. It could be a place for people to go and just hang out. It’s not only for business people, or even the working class. Students could go there for a place to go hang out or a quiet place to study. Everyone knows that coffee is an essential to a college student especially when they are studying. It could be the perfect atmosphere to get things done.