Singha used many time to created perception of each segments. Moreover, Singha allocate segments to three groups depend on each kind’s products of beer. Singha beer is original in their company to focused on the old people who working age. Singha light beer is another choice for customers by they focused on the people who age 21-30 years, health care and ready to pay up. Leo beer is one brand from Singha Company which it goes out to put on the market for teenager.