Mew and his team are not bound for one project only. They also work on Suki’s jobs which are the books with hundreds of pages. At the same time, he’s trying his best to meet the short deadlines for Premier Inn account.
As you know the market and the client better than us, it would be helpful and help speed up the process if you could share the reference images for their ideas together with the brief since the beginning.
The comment like “replace new image with another egg such as omelette” is not helping and designer has to spend at least half an hour just for image selection.